Hi, I’m Peter.

I craft cohesive, intricate, and joyful software experiences with forward-thinking builders.

Email

Bluesky

LinkedIn

Proven effectiveness

For 11+ years, I’ve shaped and shipped industry-leading products at every scale and phase.

End-to-end expertise

To every project, I bring generalist range and multi-specialist depth.

Product Vision & Strategy

Product Design & Strategy

From strategy foundations, to product architecture, to delivery details

Product Strategy

Generative Research

UX Writing

Information Architecture

UX/UI Design

Visual Design

Design Systems

Evaluative Research

Generative AI

Branding & Communications

Crafting stories and spreading memorable ideas to educate and inspire others

Brand Design

Visual Identity

Filmmaking

Copywriting

Creative & Art Direction

Marketing

Print Design

Illustration

Icon Design

Public Speaking

Writing

Practice-Building & Mentorship

Training, influencing, and resources to help teams do their best work together

Training

Mentoring

Tooling

Facilitation

Project & Team Leadership

Creating conditions for high-quality decisions and maturing teammates

Project Management

Team-Building

Hiring

Coaching

Passion & heart

All my work is infused with relentless focus on customer wellbeing, deep curiosity, and a love for beautiful details.

Trusted partner

I’ve built a reputation for results.

I’ve built a reputation for results.

I’ve built a reputation for results.

“Peter consistently went above and beyond to offer holistic solutions that took into account the entirety of the customer perspective and shaped our foundational systems. This is the kind of thinking UX strives for.”

Hannah Volfson

Sr. UX Manager, Google

“Peter consistently went above and beyond to offer holistic solutions that took into account the entirety of the customer perspective and shaped our foundational systems. This is the kind of thinking UX strives for.”

Hannah Volfson

Sr. UX Manager, Google

“Peter is a rare design leader with equal depth in craft and strategy. What truly sets him apart is how much he cares—about the customer, his team, and their impact on the world.”

Michael Mossoba

CEO, Ideax

“Peter is a rare design leader with equal depth in craft and strategy. What truly sets him apart is how much he cares—about the customer, his team, and their impact on the world.”

Michael Mossoba

CEO, Ideax

“Peter is one of the best design leaders I have worked with! He is extremely empathetic, obsessed with the customer in a very positive way, focused on outcomes, and simply a joy to work with!”

Jesse Eilers

Engineering Manager, Kraken

“Peter is one of the best design leaders I have worked with! He is extremely empathetic, obsessed with the customer in a very positive way, focused on outcomes, and simply a joy to work with!”

Jesse Eilers

Engineering Manager, Kraken

  • “Peter consistently went above and beyond to offer holistic solutions that took into account the entirety of the customer perspective and shaped our foundational systems. This is the kind of thinking UX strives for.”

    Hannah Volfson

    Sr. UX Manager, Google

  • “Peter is a rare design leader with equal depth in craft and strategy. What truly sets him apart is how much he cares—about the customer, his team, and their impact on the world.”

    Michael Mossoba

    CEO, Ideax

  • “Peter is a leading designer who brings craft not only to execution and delivery but also to strategy and ways of working. He consistently finds new ways to provide value back to his team and company.”

    Lawrence Altaffer

    Product Design Manager, Meta

  • “Peter is one of the few designers I’ve worked with who has managed to grow in his influence and strategic impact as a design leader while never losing sight of the craft.”

    Casey Cavanagh

    Staff Product Designer, Quantum Metric

  • If there’s one designer you can count on to deliver above and beyond, with an unparalleled attention to detail and exemplary passion for the craft, it’s Peter Lewis.

    Nass Donald

    Designer, Osmosis

Learning from the best

I’ve been mentored in design and business by industry pioneers.

I’ve been mentored in design and business by industry pioneers.

Business smarts & neighborly dedication

I believe good design helps customers and companies
thrive together.

I believe good design helps customers and companies thrive together.

I believe good design helps customers and companies thrive together.

Product Strategy

Product Strategy

Product Strategy

Outcome Laddering

This article reveals the hidden skeleton beneath every product experience, offering a practical way to align your team’s vision, unlock strategic clarity, and grow your influence—starting exactly where you are right now.

Read it

Read it

Read it

Teamwork

Teamwork

Responsibility Without Territory

In this article I share a refreshing and motivating way to define roles that has brought me and my teams better focus, accountability, and collaboration.

Read it

Read it

Read it

I’m always exploring what’s next.

I’m exploring what’s next.

You’re ready to take your team to the next level. Let’s talk.

Get in touch

Get in touch

Bluesky

LinkedIn