Hi, I’m Peter.
I craft cohesive, intricate, and joyful software experiences with forward-thinking builders.
Proven effectiveness
For 11+ years, I’ve shaped and shipped industry-leading products at every scale and phase.
End-to-end expertise
To every project, I bring generalist range and multi-specialist depth.
From strategy foundations, to product architecture, to delivery details
Product Strategy
Generative Research
UX Writing
Information Architecture
UX/UI Design
Visual Design
Design Systems
Evaluative Research
Generative AI
Branding & Communications
Crafting stories and spreading memorable ideas to educate and inspire others
Brand Design
Visual Identity
Filmmaking
Copywriting
Creative & Art Direction
Marketing
Print Design
Illustration
Icon Design
Public Speaking
Writing
Practice-Building & Mentorship
Training, influencing, and resources to help teams do their best work together
Training
Mentoring
Tooling
Facilitation
Project & Team Leadership
Creating conditions for high-quality decisions and maturing teammates
Project Management
Team-Building
Hiring
Coaching
Trusted partner
Business smarts & neighborly dedication
Outcome Laddering
This article reveals the hidden skeleton beneath every product experience, offering a practical way to align your team’s vision, unlock strategic clarity, and grow your influence—starting exactly where you are right now.
Responsibility Without Territory
In this article I share a refreshing and motivating way to define roles that has brought me and my teams better focus, accountability, and collaboration.