I’m Peter Lewis—Designer, Strategist & Leader
I’m Peter Lewis—Designer, Strategist & Leader
Hi, I’m Peter Lewis
I define, design, and deliver digital product experiences that help customers and companies thrive.
I define, design, and deliver digital product experiences that help customers and companies thrive.
I define, design, and deliver product experiences that help customers and companies thrive.
20+ years of hands-on design experience
20+ years of hands-on design experience
20+ years of hands-on design experience
I bring multi-specialist depth, generalist range, business smarts, and neighborly dedication.
I bring multi-specialist depth, generalist range, business smarts, and neighborly dedication.
To every project, I bring multi-specialist depth, generalist range, business smarts, and neighborly dedication.
With outstanding cross-functional teammates, I’ve worked in challenging environments to create digital products, features, and platform experiences that improved customers’ lives and established sustainable business advantages.
Throughout my career, I’ve tirelessly mentored and supported my teammates and colleagues, spreading new tools and methods that sharpened product development practice, helped designers mature, and unlocked product growth.
Trained by industry pioneers
Trained by industry pioneers
End-to-end expertise
End-to-end expertise
End-to-end expertise
Digital Product Vision & Design
From research and strategy foundations to delivery details, and everything between
qualitative research
product strategy
concept testing
product definition
ux writing
IA
UX
UI
Visual Design
Usability
Design Systems
Digital Product Vision & Design
From research and strategy foundations to delivery details, and everything between
qualitative research
product strategy
concept testing
product definition
ux writing
IA
UX
UI
Visual Design
Usability
Design Systems
Digital Product Vision & Design
From research and strategy foundations to delivery details, and everything between
qualitative research
product strategy
concept testing
product definition
ux writing
IA
UX
UI
Visual Design
Usability
Design Systems
Communication & Storytelling
Crafting stories and spreading memorable ideas to educate and inspire
Writing
Filmmaking
Branding
Visual identity
Creative Direction
Art Direction
Messaging
Copywriting
Print Design
Illustration
Communication & Storytelling
Crafting stories and spreading memorable ideas to educate and inspire
Writing
Filmmaking
Branding
Visual identity
Creative Direction
Art Direction
Messaging
Copywriting
Print Design
Illustration
Communication & Storytelling
Crafting stories and spreading memorable ideas to educate and inspire
Writing
Filmmaking
Branding
Visual identity
Creative Direction
Art Direction
Messaging
Copywriting
Print Design
Illustration
Practice-Building & Mentorship
Practice-Building & Mentorship
Practice-Building & Mentorship
Training and resources to help cross-functional teams do their best work
Training
Mentoring
Tooling
Frameworks
Facilitation
Project & People Leadership
Project & People Leadership
Project & People Leadership
Creating conditions for high-quality decisions and maturing teammates
Project Management
Team-Building
People Management
Hiring
Career Coaching
Passion & Heart
All my work is infused with deep curiosity, relentless focus on customer wellbeing, a storyteller's imagination, a passion for untapped potential, and a love for beautiful details.
Passion & Heart
All my work is infused with deep curiosity, relentless focus on customer wellbeing, a storyteller's imagination, a passion for untapped potential, and a love for beautiful details.
Passion & Heart
All my work is infused with deep curiosity, relentless focus on customer wellbeing, a storyteller's imagination, a passion for untapped potential, and a love for beautiful details.
Trained by industry pioneers
Trained by industry pioneers
Proven effectiveness
Proven effectiveness
I’ve shaped and shipped industry-leading product experiences at every scale and phase.
I’ve shaped and shipped industry-leading product experiences at every scale and phase.
Proven effectiveness
Proven effectiveness
I’ve shaped and shipped industry-leading product experiences at every scale and phase.
I’ve shaped and shipped industry-leading product experiences at every scale and phase.
Ignite (formerly Tendermint)
Ignite (formerly Tendermint)
2022
2022
Product Design Lead + Head of Product Design, Emeris
Product Design Lead + Head of Product Design, Emeris
Product Design Director
Product Design Director
Lead designer and team lead for Ignite’s flagship consumer product to make the benefits of eco-friendly blockchain experiences more safe and welcoming for everyone. Dramatically improved cross-functional collaboration and velocity, and delivered account and asset management experiences that earned outstanding user feedback.
Capital One
Capital One
2014–2022
2014–2022
Product Design Lead + Head of Design
Product Design Lead + Head of Design
Senior product design Manager
Senior product design Manager
Envisioned, launched, and improved numerous highly-rated platform / product / feature experiences for mobile and web at every scale and phase of development as practitioner and team lead Mentored and trained numerous designers now in thriving leadership roles. Played foundational leadership, operational, and educational roles to establish Capital One’s industry-leading product design and strategy practice.
Design Strategist + Mobile & Web Experience Designer
Design Strategist + Mobile & Web Experience Designer
product design manager
product design manager
Designed highly-rated digital experiences for flagship mobile and web products that helped millions confidently understand and manage their money. Trained and led cross-functional teams to envision, validate, and build industry-leading products. Introduced new methods and tools that improved collaboration and quality across the company.
Booz Allen
Booz Allen
2010–2014
2010–2014
Design Strategist + Communication Design Lead
Design Strategist + Communication Design Lead
Associate
Associate
Played foundational design practitioner, leadership, communications, business / IP development, and educational roles to launch still-thriving human-centered design and innovation consultancy with a select interdisciplinary team trained by Frog Design and the Austin Center for Design (AC4D), focused on complex human experience challenges.
Communication Design Lead + Creative Director
Communication Design Lead + Creative Director
Senior Consultant
Senior Consultant
Designer and creative / art director of numerous award-winning communication and branding projects for digital media and print. Director, producer, writer, cinematographer, composer, and motion designer for award-winning videos.
Trusted by teammates & leaders
Trusted by teammates & leaders
Trusted by teammates & leaders
“If there’s one designer you can count on to deliver above and beyond, with an unparalleled attention to detail and exemplary passion for the craft, it’s Peter Lewis.”
Nass Donald
Nass Donald
Vice President of Design
Vice President of Design
“Peter consistently went above and beyond to offer holistic solutions that took into account the entirety of the customer perspective and shaped our foundational systems. This is the kind of thinking UX strives for.”
Hannah Volfson
Hannah Volfson
Senior UX Manager
Senior UX Manager
“Peter is a rare design leader with equal depth in craft and strategy. What truly sets him apart is how much he cares—about the customer, his team, and their impact on the world.”
Michael Mossoba
Michael Mossoba
Head of Product, Labs
Head of Product, Labs
“Peter is one of the best design leaders I have worked with! He is extremely empathetic, obsessed with the customer in a very positive way, focused on outcomes, and simply a joy to work with!”
Jesse Eilers
Jesse Eilers
Head of Engineering
Head of Engineering
“Peter consistently went above and beyond to offer holistic solutions that took into account the entirety of the customer perspective and shaped our foundational systems. This is the kind of thinking UX strives for.”
Hannah Volfson
Senior UX Manager
“If there’s one designer you can count on to deliver above and beyond, with an unparalleled attention to detail and exemplary passion for the craft, it’s Peter Lewis.”
Nass Donald
Vice President of Design
“Peter is a rare design leader with equal depth in craft and strategy. What truly sets him apart is how much he cares—about the customer, his team, and their impact on the world.”
Michael Mossoba
Head of Product, Labs
“Peter is one of the few designers I’ve worked with who has managed to grow in his influence and strategic impact as a design leader while never losing sight of the craft.”
Casey Cavanagh
Senior Product Designer
“From product strategy to detail-oriented design, Peter is a master of his craft.”
Toni Drenckhahn
Systems Designer
“Peter is one of the best design leaders I have worked with! He is extremely empathetic, obsessed with the customer in a very positive way, focused on outcomes, and simply a joy to work with!”
Jesse Eilers
Head of Engineering
“Peter is a leading designer who brings craft not only to execution and delivery but also to strategy and ways of working. He consistently finds new ways to provide value back to his team and company.”
Lawrence Altaffer
Product Design Manager
“Peter consistently went above and beyond to offer holistic solutions that took into account the entirety of the customer perspective and shaped our foundational systems. This is the kind of thinking UX strives for.”
Hannah Volfson
Senior UX Manager
“If there’s one designer you can count on to deliver above and beyond, with an unparalleled attention to detail and exemplary passion for the craft, it’s Peter Lewis.”
Nass Donald
Vice President of Design
“Peter is a rare design leader with equal depth in craft and strategy. What truly sets him apart is how much he cares—about the customer, his team, and their impact on the world.”
Michael Mossoba
Head of Product, Labs
“Peter is one of the few designers I’ve worked with who has managed to grow in his influence and strategic impact as a design leader while never losing sight of the craft.”
Casey Cavanagh
Senior Product Designer
“From product strategy to detail-oriented design, Peter is a master of his craft.”
Toni Drenckhahn
Systems Designer
“Peter is one of the best design leaders I have worked with! He is extremely empathetic, obsessed with the customer in a very positive way, focused on outcomes, and simply a joy to work with!”
Jesse Eilers
Head of Engineering
“Peter is a leading designer who brings craft not only to execution and delivery but also to strategy and ways of working. He consistently finds new ways to provide value back to his team and company.”
Lawrence Altaffer
Product Design Manager
Mentor, coach, & practice-builder
Mentor, coach, & practice-builder
Mentor, coach, & practice-builder
I love to share what I learn to inspire and support others.
I love to share what I learn to inspire and support others.
I love to share what I learn to inspire and support others.
Career credits
Career credits
I'm so grateful to the people I've learned from and leaned on.
I'm so grateful to the people I've learned from and leaned on.
Jennifer Lopez for empowering me to grow as a strategic leader • Hannah Volfson for tireless advocacy • Catherine Sun for guidance and grace in difficult times • Jon Kolko, Matt Franks, and Lauren Serota for teaching me design strategy foundations • Michael Mossoba for optimistic realism, and friendship • Nass Donald for believing in me and raising the bar • Brandon Schauer for empathy, presence, and a timely nudge • Seth Cottle for encouragement, critique, and laughs • Evelyn Huang for showing me what a team can be • Scott Zimmer for being the spark • Toni Drenckhahn for kindness, systemic rigor, and corporate shenanigans • Luke Middleton for always being there • Casey Cavanagh for honest feedback, creative courage, and heart • Kate Tikoian for partnership in crime-fighting • Tommy Rayburn for lessons in shipping, and always supporting me • Maxim Leyzerovich for insightful feedback • Sarah Goelitz for clear thinking and tireless generosity • Peter Khanahmadi for brotherhood in work and life • Joe Garcia for steady presence and quiet inspiration • Jess Bowman for keen insights • David Somerville for friendship, wisdom, and showing me how to play at work • Bryn Bowman for timely advice and example-setting • Martin Stanley for giving me a start and teaching me the basics • Tim & Sissie Lewis for nurturing curiosity and cheering me on • Mark Sand for my first computer • Corky Eddins for unwavering encouragement and timely wisdom • Joy Lewis for love and life through the ups and downs—I could not ask for a better partner
Jennifer Lopez for empowering me to grow as a strategic leader • Hannah Volfson for tireless advocacy • Catherine Sun for guidance and grace in difficult times • Jon Kolko, Matt Franks, and Lauren Serota for teaching me design strategy foundations • Michael Mossoba for optimistic realism, and friendship • Nass Donald for believing in me and raising the bar • Brandon Schauer for empathy, presence, and a timely nudge • Seth Cottle for encouragement, critique, and laughs • Evelyn Huang for showing me what a team can be • Scott Zimmer for being the spark • Toni Drenckhahn for kindness, systemic rigor, and corporate shenanigans • Luke Middleton for always being there • Casey Cavanagh for honest feedback, creative courage, and heart • Kate Tikoian for partnership in crime-fighting • Tommy Rayburn for lessons in shipping, and always supporting me • Maxim Leyzerovich for insightful feedback • Sarah Goelitz for clear thinking and tireless generosity • Peter Khanahmadi for brotherhood in work and life • Joe Garcia for steady presence and quiet inspiration • Jess Bowman for keen insights • David Somerville for friendship, wisdom, and showing me how to play at work • Bryn Bowman for timely advice and example-setting • Martin Stanley for giving me a start and teaching me the basics • Tim & Sissie Lewis for nurturing curiosity and cheering me on • Mark Sand for my first computer • Corky Eddins for unwavering encouragement and timely wisdom • Joy Lewis for love and life through the ups and downs—I could not ask for a better partner
Designed and built in Framer Sites, set in PolySans and Sentient. Icons from the Untitled UI icon library.
Designed and built in Framer Sites, set in PolySans and Sentient. Icons from the Untitled UI icon library.